PRICING MODELS
Cost Per Acquisition (CPA) & Revenue Sharing Models
Cost Per Acquisition / Cost Per Sale
Cost per acquisition (CPA) is a marketing term and financial metric that measures the cost for a customer to complete a specific action with cost per sale (CPS) media being the most sought after performance marketing pricing model.
Many marketing metrics are indicators of campaign success but cost per sale (CPS) is used to directly measure the revenue impact of marketing campaigns. Measuring CPS cost allows advertisers to understand the percentage of revenue that is spent on marketing and to establish a fixed dollar cost per acquisition amount.
CPA marketing based on sales generation is predominantly used in low ticket products and services for well known brands. For high-value transaction advertisers, high quality cost per sale media inventory is typically limited with low quality and poor scalability. The availability of the CPS pricing model is changing and allowing high-ticket advertisers to harness this model for immediate growth.
SELECT is a market specialist in securing and building volume in the CPA & CPS call advertising space.
Revenue Sharing Arrangements
By utilizing revenue share arrangements, all participants align toward maintaining and growing revenue. Since all of the parties are vested equally, there is higher participation and achievement towards a common goal. All sides bring valuable skill sets to the relationship to make it work. The structure creates loyalty and longstanding, perpetual business relationships. Partners can grow revenues together without the need for external capital.
SELECT utilizes customized revenue share agreements to support the unique needs of the markets and clients that we serve.
